Stacking Trends Framework

A framework for identifying and combining multiple trends to create stronger business opportunities, illustrated through the example of quilting businesses.

Core Concept of Trend Stacking

• Individual trends can be good business opportunities
• Combining multiple complementary trends creates stronger businesses
• More valuable when trends naturally reinforce each other
• Creates multiple revenue streams and engagement points

Example: Quilting Business Trend Stack

1. DIY/Crafts Movement

   • $4.5B annual industry
   • Average quilter spends $8-9K per year
   • Built-in project opportunities (Block of the Month clubs)
   • Combines creativity with tangible results

2. Community Elements

   • Quilt retreats bring people together
   • Facebook groups with high engagement
   • Local quilt shops as community hubs
   • Excuse for social interaction while crafting

3. Therapeutic Benefits

   • Repetitive, tactile activities
   • ASMR-like satisfaction
   • Stress relief through creative expression
   • Meditative aspects of crafting

4. Nostalgia/Legacy

   • Creating family heirlooms
   • Memory preservation through quilts
   • Connecting generations
   • Emotional attachment to finished products

5. Educational Component

   • YouTube content creation opportunities
   • Teaching and learning new techniques
   • Workshops and classes
   • Knowledge sharing within community

Business Implementation

• Target demographic is highly defined (primarily women 30-60)
• High customer loyalty and retention
• Multiple revenue streams possible
  • Subscription boxes
  • Community memberships
  • Physical products
  • Educational content
• Strong word-of-mouth marketing potential
• Opportunity for both online and local presence

Success Indicators

• Some companies doing 9 figures in revenue
• High customer lifetime value
• Lower customer acquisition costs through community
• Strong retention rates
• Multiple monetization opportunities