Political Commentary Platform

Breaking Points is a political commentary show that positions itself as an alternative to mainstream media, focusing on underreported stories and unfiltered analysis. They've built a successful subscription-based media business through strategic content and audience growth.

Key Points:

• Content Strategy:

  • Cover stories mainstream media under-reports or spins
  • Present unfiltered truth and call things as they see them
  • Format mimics traditional news desk setup with professional presentation

• Growth Strategy:

  • Started on YouTube building audience organically
  • Created content that influential people (like Joe Rogan) would naturally be drawn to
  • Launched paid subscription model after building credibility
  • First paid show featured Joe Rogan to kick off subscriptions

• Revenue Model:

  • Primary revenue through paid subscriptions
  • Website messaging focuses on "helping defeat mainstream media"
  • Uses antagonistic positioning against traditional media to drive subscriptions

• Production Setup:

  • Professional news desk setup
  • Looks like traditional news show but independently produced
  • Two hosts format providing commentary and analysis

• Results:

  • Built to ~800,000 YouTube subscribers
  • Joe Rogan became early supporter and advocate
  • Successfully transitioned free viewers to paid subscription model