Picks And Shovels Strategy

A discussion about the "picks and shovels" investment strategy, using Coinbase's IPO as a case study for investing in crypto infrastructure versus cryptocurrencies directly.

The Picks and Shovels Strategy

  • During any "gold rush" or new frontier, it's difficult to pick winners directly
  • Instead of trying to find gold, sell tools (picks and shovels) to miners
  • This strategy is considered more foolproof than betting on individual winners
  • Coinbase represents this strategy in crypto - providing exchange infrastructure rather than being a currency

Coinbase vs Bitcoin Case Study

  • Coinbase went public through direct listing
  • Initial details:
    • 114 million shares for sale
    • 40% up on day one
    • $110 billion implied market cap
  • Historical context:
    • Seed round in September 2012
    • Raised $600,000 initially
    • Bitcoin was trading around $10-11 at the time

Early Crypto Investment Approaches

  • Andreessen Horowitz's early strategy (2012):
    • Didn't invest in crypto companies initially
    • Chose to buy bitcoin directly instead
    • Later changed their fund structure to accommodate crypto assets
    • Eventually invested in Coinbase and other projects

Investment Psychology

  • Key challenge: Holding through volatility
    • Bitcoin went from $10 to $63,000
    • Most people couldn't hold through the entire period
  • Illiquidity as a feature:
    • Coinbase investors couldn't sell until IPO
    • Forced holding pattern led to better returns
    • Similar pattern repeats across different industries over time (real estate, oil, etc.)
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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