AI Celebrity Licensing Platform

Shaan discusses a business opportunity around celebrities licensing their likeness, voice, and personality for AI-generated personalized content. This builds on the success of platforms like Cameo but removes the time commitment from celebrities while allowing fans to get personalized content.

Key Points:

  • Current Market Validation:

    • Snapchat influencer made $72,000 in first day charging $1/minute for AI-generated voice messages
    • 1,000 users participated immediately
    • Existing platforms like Cameo limited to mostly C-list celebrities due to time commitment
  • Celebrity Licensing Model:

    • Celebrities license their name, face, and voice to companies
    • Companies pay for rights to generate AI versions
    • Celebrities earn residual revenue without time investment
    • Similar to traditional endorsement deals but for AI-generated content
  • Content Applications:

    • Personalized birthday messages
    • Congratulatory messages
    • Custom greetings
    • Voice notes and texts to fans
  • Key Requirements:

    • Need clear rules and boundaries on what AI can/cannot say
    • Proper licensing agreements with celebrities
    • Quality control of generated content
    • Could be done by Cameo or new competitor
  • Extension Opportunities:

    • Expand to fictional characters (Disney, Pixar)
    • Business personalities giving advice
    • Custom voice and personality training
48:13 - 54:01
Full video: 59:28
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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