AI Celebrity Licensing Platform
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Shaan discusses a business opportunity around celebrities licensing their likeness, voice, and personality for AI-generated personalized content. This builds on the success of platforms like Cameo but removes the time commitment from celebrities while allowing fans to get personalized content.
Key Points:
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Current Market Validation:
- Snapchat influencer made $72,000 in first day charging $1/minute for AI-generated voice messages
- 1,000 users participated immediately
- Existing platforms like Cameo limited to mostly C-list celebrities due to time commitment
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Celebrity Licensing Model:
- Celebrities license their name, face, and voice to companies
- Companies pay for rights to generate AI versions
- Celebrities earn residual revenue without time investment
- Similar to traditional endorsement deals but for AI-generated content
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Content Applications:
- Personalized birthday messages
- Congratulatory messages
- Custom greetings
- Voice notes and texts to fans
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Key Requirements:
- Need clear rules and boundaries on what AI can/cannot say
- Proper licensing agreements with celebrities
- Quality control of generated content
- Could be done by Cameo or new competitor
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Extension Opportunities:
- Expand to fictional characters (Disney, Pixar)
- Business personalities giving advice
- Custom voice and personality training
48:13 - 54:01
Full video: 59:28SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.