Enterprise News Bundle Margins

Nickel Pass is a B2B subscription service that provides enterprises with bundled access to paywalled news content across 200+ publications, eliminating the need for individual subscriptions while providing significant cost savings.

Key Points:

• Core Product:

  • Chrome extension that bypasses paywalls for subscribed users
  • Access to 200+ publications including LA Times, Business Insider, Time Magazine
  • Single sign-on integration with Okta and Microsoft Active Directory

• Business Model:

  • Sell to enterprises at 70% discount off retail rates
  • 44-55% gross margins
  • Average deal size around $50k
  • Custom packages based on industry needs
  • Currently at $1.2M in bookings with 125+ corporate customers

• Target Market:

  • Professional services firms
  • Marketing and PR agencies (including Publicis and Havas)
  • Financial institutions
  • Large enterprises (including Anheuser-Busch, Visa)

• Value Proposition:

  • Eliminates need for multiple subscriptions
  • Centralizes news access across organization
  • Provides finance teams single line-item visibility
  • Converts individual expense claims into managed subscription
  • Saves significant costs vs retail subscriptions ($1000+/year for just 5 sites)

• Growth Strategy:

  • Currently focused on marketing/PR and consumer finance segments
  • Expanding within existing accounts (1% to 3% penetration)
  • Using social proof within industries
  • Planning to expand to individual consumer market