Powered-By Growth Loop

A growth strategy focused on building sustainable revenue through free-to-paid conversion and organic marketing loops, avoiding reliance on paid acquisition.

Core Strategy

• Set specific monthly growth targets (aimed for 30% month-over-month)
• Work backwards from revenue goals to determine required new monthly recurring revenue
• Track and account for every dollar of growth through the "Every Dollar Model"

Key Growth Channels

• Free-to-Paid Conversion:

  • Maintain free plan to attract users
  • Currently achieve 5% conversion rate from free to paid
  • Continuously optimize conversion rates year over year

• Organic Growth Loop:

  • "Powered by Teachable" branding on customer websites
  • Students visiting customer sites see branding
  • Creates natural referral cycle

• Partner & Affiliate Marketing:

  • Partner promotions with influencers
  • Affiliate program
  • Events and intentional marketing

Financial Metrics

• Current LTV: ~$900 (trending toward $1,000)
• Paid acquisition not successful:
  • High CAC (~$5,000 per customer)
  • Unable to make paid channels profitable

Growth Planning

• Create monthly revenue targets
• Break down existing known revenue sources
• Identify revenue gap ("Revenue To Be Found")
• Develop specific initiatives to fill the gap
• Track and measure results monthly

This model emphasizes sustainable organic growth through systematic planning rather than relying on paid acquisition channels.