Farmer Supply Chain Collectives

Nick describes building custom supply chains and farmer collectives to source high-quality products while promoting sustainable practices. The approach focuses on direct relationships with producers and developing new supply networks.

Key Points:

• Supply Chain Development:

  • Work with 40 co-packers for private label products
  • Source products globally through direct relationships
  • Build custom supply chains from scratch

• Farmer Collective Initiative:

  • Created a farmers collective in Patagonia
  • Help convert farmers to traditional grass-fed beef practices
  • First collective of its kind specifically for Thrive Market

• Product Strategy:

  • Maintain highly curated catalog (4,500-6,500 SKUs)
  • Focus on innovative brands aligned with company values
  • Develop private label products when existing options don't meet standards
  • Regular product rotation based on trends and performance

• Quality Control:

  • Work with authentic brands doing real innovation
  • Replace commoditized products with better private label alternatives
  • Maintain high quality standards across all products

• Sourcing Philosophy:

  • Reward and invest in innovative partner brands
  • Build direct relationships with producers
  • Create sustainable supply chains that didn't previously exist