Automate Multi-Tab Processes

Jack describes a business pattern of taking complex, multi-step processes that people "have to do" and dramatically simplifying them into a streamlined experience. This creates opportunities by reducing friction and time investment for necessary tasks.

Key Examples:

• Travel Booking (Kayak)

  • Problem: Users visiting multiple sites to compare options
  • Solution: Consolidated all travel options into one platform
  • Result: Single destination for all travel booking needs

• Healthcare Access (Hims/Hers)

  • Original Process:
    • Calling doctor's office
    • Scheduling appointment
    • Waiting room time
    • Pharmacy visits
  • Solution: 5-minute telemedicine process on phone
  • Target: Next generation who typically don't engage with healthcare system

• Home Selling (Opendoor)

  • Problem: Long, anxiety-inducing house selling process
  • Solution: Website where users can:
    • Input house details
    • Receive immediate purchase offer
    • Sell quickly

Pattern Identification:

• Look for situations where people have multiple tabs open to complete one task
• Find processes that are:
  • Necessary but time-consuming
  • Have multiple manual steps
  • Create user frustration
  • Could be dramatically simplified through technology