Three Things Make Interesting

A framework for understanding how people become perceived as interesting through the "Rule of Three" interesting stories or facts they share.

The Three Interesting Rule

  • After one interesting thing: "That's interesting"
  • After two interesting things: "Those are interesting"
  • After three interesting things: "YOU are interesting"
  • Demonstrated through story of ex-CIA operative at dinner party who:
    • Told first amazing story
    • Told second amazing story
    • By third story, people perceived him as inherently interesting

Key Elements for Making Stories Interesting

  • Storytelling ability matters more than accomplishments

    • People who understood how to tell stories stood out at events
    • Those who only shared facts didn't make lasting connections
    • Good storytellers got more help and connections from others
  • Self-deprecating elements are important

    • CIA operative's rule: Only tell stories where "I look like an idiot"
    • Avoid stories that are purely self-promotional
    • Stories that make fun of yourself are more engaging

Common Mistakes in Storytelling

  • Every story being about personal success
  • Stories that just repel people
  • Only sharing facts without narrative
  • Being too focused on self-promotion

Impact of Good Storytelling

  • Creates better networking opportunities
  • People start helping and making connections
  • Others become more engaged and interested
  • Leads to stronger relationship building
  • Makes accomplishments more memorable

The key is not just having interesting experiences, but being able to share them in an engaging and humble way that connects with others.

10:15 - 10:34
Full video: 53:26
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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