Four Communication Frames

A framework for effective communication with leaders/CEOs based on Emmett Shear's (Twitch CEO) approach to streamlining interactions.

The Four Communication Frames

1. FYI (Information Sharing)

• "I'm doing this, just want you to be in the loop"
• No action required, purely informational
• Keeps leadership informed of ongoing activities

2. Approval Seeking

• "I'm planning to do this, do you approve?"
• Requires explicit permission or sign-off
• Clear request for authorization

3. Decision Help

• "I'm trying to decide between A and B (or A, B, and C)"
• Seeking guidance on direction
• Looking for help in thinking through options

4. Status Update

• "Remember that thing we agreed on? Here's what happened"
• Closing the loop on previous discussions
• Sharing outcomes and learnings

Additional Communication Principles

• What, Why, So What Framework

  • What happened/is happening
  • Why it happened/matters
  • So what are we going to do about it/what do you need

• Benefits of this approach:

  • Eliminates wandering conversations
  • Makes communication more efficient
  • Creates clear expectations for both parties
  • Allows more time for meaningful discussion
  • Simplifies complex interactions

This framework helps streamline communication by immediately establishing the purpose and expected outcome of any interaction with leadership.