AI Market Response Simulation

A YC company called Roundtable.ai has created an AI tool that simulates survey responses, eliminating the need for traditional market research by using large language models to predict how different demographics would respond to survey questions.

Key Points:

• Core Technology:

  • Uses LLMs (like ChatGPT) to simulate human survey responses
  • Trained on internet-wide datasets to predict demographic-specific answers
  • Allows filtering responses by specific audience characteristics

• How It Works:

  • Write survey questions
  • Define target audience demographics
  • Get instant simulated response data
  • Filter results by different demographic criteria

• Example Use Cases:

  • Age-based filtering:
    • "How did you learn to code?" - 45+ year olds predominantly answer "books"
    • Under 45 respondents (76%) typically answer "online"
  • Physical characteristics:
    • When filtered for people 6ft or taller, "legroom" importance in airline choice jumps from 5% to 20%
  • Product ownership correlation:
    • E-bike interest increases from 28% to 52% when filtered for Tesla owners

• Benefits:

  • Faster than traditional surveys
  • Less expensive than actual market research
  • Instant analysis of results
  • Ability to quickly test different demographic segments