Hustle's Creative Campaigns
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Sam Parr shares stories about unconventional marketing campaigns at The Hustle that were both controversial and memorable.
"We did stuff early on that people got mad at and said 'you're gonna lose money, lose customers' but I was like 'yeah, but it's hilarious.'
One time we wrote an entire email in Trump's voice, so if you read it out loud, it would sound like you were Donald Trump.
Another time, we had this pretty vulgar but funny email. The subject was 'Here's the only tip that you need to know for how to be productive today at work.' You open it up and it was just that picture of Johnny Cash where he flicks off the camera and it says 'Close this browser and get back to work.' That was it. We sent that to 120,000 people.
Then there was this time when Lindsay, who worked for me, sent Tuesday's email on Wednesday by mistake. She was freaking out. I told her in Slack 'Hey, I heard you sent the wrong email.' She replied 'Yeah my bad, it's really messed up.' I said 'We gotta talk, but until then just fix it.' We just took a screenshot of this Slack conversation and put it at the top of the email with no explanation."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.