Medimap Dominates Wait Times

Medimap is a healthcare platform that shows wait times for walk-in medical clinics across Canada, solving the problem of patients calling clinics repeatedly to check wait times and clinics needing staff to answer these calls.

Key Points:

• Core Product:

  • Website showing real-time wait times for walk-in clinics
  • Software installed at clinics for staff to input wait times
  • Covers 86% of all medical walk-in clinics in Canada

• Value Proposition for Clinics:

  • Reduces phone calls about wait times (previously 10 calls/minute)
  • Reduces staff needs (can operate with one medical office assistant instead of two)
  • Saves operational costs

• Network Effects & Moat:

  • Strong market penetration makes it difficult for competitors
  • Even with $100M funding, competitors would struggle to convince clinics to switch
  • Building network through integration with booking engines

• Expansion Strategy:

  • Expanding beyond walk-in clinics to include:
    • Physiotherapy
    • Naturopaths
    • Massage services
  • Adding revenue streams through:
    • Clinic promotion opportunities
    • Booking engine integration
    • Paid promotion for clinics

• Business Model Evolution:

  • Started as venture investment
  • Moved to control position
  • Currently expanding ownership stake
  • Initially losing money while building network
  • Focused on monetizing established network