Automated Competitor Tracking
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A service called "Business Pocket" that automatically tracks and monitors companies and people of interest, delivering personalized intelligence updates through an automated newsletter system.
Key Points:
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Core Functionality:
- Users flag/bookmark interesting companies or individuals to watch
- System monitors news and updates about selected targets
- Delivers filtered, relevant updates via automated newsletter
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Information Tracking:
- New funding rounds
- Job changes
- Company announcements
- TV appearances
- Other significant news
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Personalization:
- Each user maintains their own watchlist
- Typically 10-12 companies/people per user
- Users may overlap in what they track
- Customized newsletter based on individual selections
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Technical Backend:
- Programmatic news monitoring system
- Automated filtering of relevant information
- Newsletter generation and delivery system
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Use Case:
- Track companies for potential investment opportunities
- Monitor success/failure of interesting startups
- Follow career progression of specific individuals
- Stay updated on industry movements without manual checking
Note: Speaker mentions this is "not a business" and "probably a very bad idea" but something they would find useful personally.
36:06 - 37:56
Full video: 01:02:16SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.