Retail Discount Practice

A professor in Texas created a unique class assignment where students had to practice real-world negotiation by haggling for discounts in retail stores.

Key Points About The Assignment

  • Students had to achieve specific discount targets from retail stores
  • Required real-world application of negotiation skills
  • Focused on practical experience over theoretical learning

Why This Teaching Method Works

  • Provides hands-on experience with real stakes
  • Forces students to overcome fear/discomfort of negotiation
  • Creates memorable learning experiences
  • Teaches valuable life skills through direct practice

Part of Larger Trend in Practical Education

The speakers discussed other examples of practical education approaches:

  • Marketing professor requiring students to go viral on TikTok
  • Proposed lemonade stand competition between student teams
  • Suggested newsletter/writing assignments focused on building real audiences
  • Proposed "flipping" assignments where students trade up items for profit

Benefits of This Teaching Approach

  • Students learn through direct experience
  • Develops real-world applicable skills
  • Creates measurable outcomes (specific discount targets)
  • Builds confidence through practical achievement
  • More engaging than traditional classroom learning

The speakers emphasized this represents a shift toward more practical, results-oriented education versus traditional theoretical teaching methods.

11:07 - 13:09
Full video: 59:09
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Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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