Real Estate Wealth Verification
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A research method to identify successful entrepreneurs by tracking their real estate purchases, which serves as a reliable wealth indicator and source of business intelligence.
Research Process
- Visit TheRealDeal.com to track real estate transactions
- Focus on "Yolanda Says" column
- Gossip blog section covering NY and LA real estate
- Tracks high-value property purchases
- Reports on rumored deals and prices
Why Real Estate as a Wealth Indicator
- Hard to fake large real estate purchases
- $20M home typically indicates $100M+ net worth
- Property holdings are public record
- More reliable than other wealth indicators
Case Study: Dictionary.com Founder
- Brian Carringer bought $20M Malibu home in 2019
- Founded Lexico Publishing in 1995
- Owned Dictionary.com and Thesaurus.com
- Bootstrapped the business
- Sold to IAC for $100M in 2005
- Current Business Stats:
- 40M monthly unique visitors
- $20M in revenue
- Minimal staff (dozens of employees)
- Primarily ad-based revenue model
Key Takeaways
- Real estate research reveals "forgotten properties" - profitable but unsexy businesses
- Shows possibility of building valuable businesses from simple ideas
- Demonstrates how "silly" ideas can become highly profitable
- Helps identify successful entrepreneurs who aren't publicly known
- Provides inspiration by showing what's possible in business
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.