Gym Equipment Migration

A story about how TRX adapted their business model during COVID-19 to support customers and grow their community.

"We've done some pretty incredible pivots with COVID-19 hitting and changing the landscape. We realized two things early on: First, we wouldn't be able to provide in-person education during this time since people couldn't gather. Second, most people who come to our courses were out of work.

We decided to take our courses, make them free, and figure out how to deliver them through Zoom instead of live. We'll do that as long as this crisis continues. The strategy was to fill our bucket with new pros of all kinds, who will appreciate that we helped them when they were down after this is over.

We also have an app that's normally $4.95 a month - we turned off the paywall during COVID. We're using this time as an opportunity to develop and solidify relationships with existing customers and bring new customers into the tribe through a free door. Obviously, everyone knows no business can keep their services free forever, but we're using this moment to build new relationships and turn lemons into lemonade."