Enterprise Bizzabo Alternative

Jason proposes creating an improved enterprise events platform, essentially building a "10x better Bizzabo." The business would focus on selling to enterprise clients who need sophisticated event management software, avoiding the low-margin consumer event market.

Key Points:

• Target Market:

  • Enterprise clients
  • $20-30k annual subscription fee
  • No percentage cut of ticket sales
  • Focus only on enterprise events, avoid consumer market

• Business Model:

  • SaaS subscription model
  • Sell as enterprise software
  • Avoid percentage-based revenue from ticket sales
  • Focus on annual contracts

• Competitive Advantage:

  • Build significantly better product than existing solutions
  • Focus on enterprise-specific features
  • Improve on Bizzabo's current offering
  • Address pain points of existing ticketing platforms

• Market Opportunity:

  • Current platforms are "shit products" but dominate enterprise event space
  • Existing solutions aren't meeting enterprise needs effectively
  • Market exists for better enterprise-focused solution
  • Avoid consumer event market pitfalls (like Eventbrite, Splash)

• Revenue Strategy:

  • Focus on high-value enterprise contracts
  • Avoid small events and consumer market
  • Target companies willing to pay premium for better solution