Echelon's Mass Market Success
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A story about how Echelon became successful by essentially copying Peloton's business model but targeting mass market retailers.
"Echelon is a fitness company. If you go to Echelon Fitness, they maybe have changed their branding but before it was the same red as Peloton. It was a Peloton but cheaper and they now have Costco. The guy who started it - I read this interview with him - they have the mirror (the fitness mirror that was really popular), they have a smart rower, they did the Peloton bike, now they have a smart treadmill.
They just did the same thing but cheaper. At first it was all the same branding but instead of Peloton it said Echelon. They're on track to do $200 million a year in revenue. They recently raised some money but they were just like 'we're going to do the same thing but cheaper and call it Echelon.'
I saw them originally at CES and thought 'oh cool a Peloton booth' but it was Echelon - it was the exact same thing. They have a ride with Pitbull, so Pitbull the rapper is their guy. They're in Walmart, Costco, Target - whereas Lululemon's company Mirror and Peloton was like 'Walmart people? Not a chance - we want skinny people to get skinnier.' That was their whole shtick, and Echelon went the exact opposite direction."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.