SMS Platform Like Klaviyo

A business opportunity to create an SMS marketing platform for e-commerce, similar to Klaviyo's email marketing platform but focused exclusively on SMS. The idea later became Postscript, which grew into a multi-hundred million dollar company.

Key Points:

• Market Opportunity:

  • SMS has better engagement than email
  • 90% open rates for SMS vs email
  • Klaviyo wasn't doing SMS at the time
  • Highly targeted niche in e-commerce

• Business Model:

  • Focus solely on SMS for e-commerce
  • Target to get 100 important brands as clients
  • Position as the Klaviyo equivalent for SMS marketing

• Value Proposition:

  • Better engagement rates than email
  • Dedicated SMS platform for e-commerce
  • Fill gap in market before Klaviyo enters space

• Validation:

  • Postscript executed this idea successfully
  • Became multi-hundred million dollar company
  • Proved market demand for dedicated SMS marketing platform