Whole Foods Pandemic Launch
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Mike Cessario shares how Liquid Death launched and grew rapidly in Whole Foods despite challenging circumstances.
"We launched national in Whole Foods basically the day the pandemic started - March 15th. Even though we've been in a pandemic where they've had 80% decreased store traffic and everything else going on, we've had insane growth in Whole Foods. We're now the fastest growing water brand in Whole Foods.
We've raised around 12 million total since the very beginning of everything. We don't want to be preachy to people like other health food brands. We don't want to say you should be doing this and shouldn't be doing that. We're like 'Hey, you want to go rip some shots in a bar? Fine, but maybe take a break and have water for an hour. You want to smoke weed? Great, maybe hydrate while you're doing it.'"
Mike Cessario
Founder and CEO of Liquid Death, a non-alcoholic beverage brand started in 2017. Vayner alum with expertise in marketing and branding, focusing on creating entertaining and engaging content.
Emphasizes creativity and non-traditional marketing strategies, treating marketing like a product worth paying for. Successfully built Liquid Death into one of the fastest-growing non-alcoholic beverage brands, securing $299.31 million in funding to date.