Independent Podcast Network Blueprint

Brendan Schaub describes building an independent podcast network by leaving Showtime and creating his own studio, self-funding the venture through existing show revenues and maintaining ownership of IP rights.

Key Points:

• Network Structure:

  • Owns all IPs to shows started with Showtime
  • Approximately 7 shows in the network
  • Shows include Fighter and the Kid, Shop Show, Food Truck Diaries, Fight Companion, The Golden Hour

• Audience Metrics:

  • Individual shows range from 100,000 to 600,000 listeners per episode
  • YouTube channel at ~160,000-170,000 subscribers after one year
  • Audio remains the primary focus and metric for success

• Business Model:

  • Self-funded through revenue from other shows and stand-up
  • Complete ownership and control of content
  • Focus on building audience through audio platforms first, YouTube second

• Operational Challenges:

  • Managing both talent and business operations
  • Finding quality employees who care about the business
  • Starting from zero subscribers after leaving established network
  • More complicated life managing both talent and business sides

• Revenue Growth:

  • Making more money than under Showtime deal
  • Trading simplified life for higher earnings potential
  • Still too early to determine long-term success after first year