NerdWallet's $40M Page
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Sam Parr shares a story about NerdWallet's early SEO strategy that generated most of their revenue from a single webpage.
"I know the founders of NerdWallet and if I remember correctly, NerdWallet.com/bestcreditcard - that's one page. Their whole business model was to make that page rank number one in Google if you search 'best credit card.' For a long time, that one page was making like $40 million of their $45 million a year in sales.
Then they realized they needed to diversify, so they did 'best credit card for students,' 'best credit card for fixed income people,' 'best credit card for your first time.' Their whole company strategy was to write articles that get linked back from USA News or Business Insider, get high quality links, and then in those articles link back to /bestcreditcard. It was a pretty wild strategy and it worked."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.