Problem-Solution Pitch Formula

A framework for pitching startups by clearly explaining the problem and solution, based on Shaan Puri and Sam Parr's feedback to founders.

Core Pitch Structure

• Start with a specific customer example: "X company had Y problem"
• Explain what they tried: "They tried Z solution"
• Show why existing solutions fall short
• Present your unique approach and why it works better

Key Elements for Effective Pitching

• Use real customer stories and examples

  • Name actual companies experiencing the problem
  • Provide concrete details about their situation
  • Show real numbers and results when possible

• Make it immediately clear what you do

  • Avoid generic terms and industry jargon
  • Focus on the first 30-60 seconds
  • Test pitch with friends to ensure clarity

• Include personal credibility elements

  • Relevant background experience
  • Previous success stories
  • Deep industry knowledge

• Present clear traction metrics

  • Current revenue/customers
  • Growth rate
  • Key partnerships or wins

Common Pitching Mistakes to Avoid

• Being too technical or abstract
• Using industry jargon without explanation
• Not clearly stating the problem being solved
• Failing to differentiate from existing solutions
• Not including specific customer examples

Framework Testing Method

• Present pitch to friend/colleague
• Ask them to explain back what your company does
• Evaluate if they:
  • Understand the core concept
  • Find it compelling
  • Can repeat it to others
• Iterate based on feedback until message is clear and compelling

This framework emphasizes clarity, specificity, and real-world examples over theoretical or technical explanations.