Stanley Cup Blogger Success

A story about how Dani and Jordan became early promoters of Stanley cups, leading to a successful partnership.

"We were the first bloggers to share Stanley cups. They had really hit the Utah Mormon market well, and the president, Terrence, who's actually a phenomenal marketer - he was the one who put Post Malone and Crocs together and reversed Crocs' trajectory - noticed us.

He saw something about the mom market that was working with Stanley, so he flew us up to Seattle. It was hard at first - they still haven't given us a code on the Quencher, though we have codes on every other product. They've been really good to us, and we have some special things coming out with them that we're excited about.

The partnership worked because they saw how well the product was doing in certain markets, and they wanted to expand. We were able to help them reach new audiences, particularly in the mom market, which turned out to be very successful."