Cross-Platform Content Remix

A strategy for repurposing successful content across different social media platforms to maximize reach and engagement while minimizing effort.

Core Strategy Elements

• Take proven content from one platform and adapt it for others
• Focus on platforms with less saturation for better opportunities
• Maintain consistent personal brand/image across platforms
• Use automation and systems to reduce manual work

Platform-Specific Approaches

LinkedIn Growth

• Convert successful tweets into LinkedIn carousels
• Focus on business-oriented content
• Can achieve rapid follower growth (30k+ in 2 months)
• Less saturated than Twitter for content creators
• Potential to monetize through courses/products once established

Instagram Growth

• Convert successful tweets to Instagram posts
• Post consistently (twice per day recommended)
• Can add 1-2k followers per day with good execution
• Visual presentation matters more than other platforms
• Good for driving newsletter subscriptions (~1000 subs/month at 35k followers)

Newsletter Integration

• Use social platforms to funnel audience to newsletter
• Can monetize through:
  • Sponsor revenue ($3-6k per send)
  • Course sales
  • Book deals
  • Speaking opportunities

Key Success Factors

• Consistency in posting schedule
• Quality of original content matters
• Need to adapt content format for each platform
• Focus on building owned audiences (email lists)
• Understanding platform-specific nuances
• Willingness to appear "cringe" to some audience segments
• Long-term vision beyond just social media presence

Monetization Potential

• Newsletter sponsorships ($3-6k per send)
• Course sales
• Consulting/Agency work
• Speaking engagements
• Book deals
• Investment opportunities

Timing Considerations

• Window of opportunity closes as platforms become saturated
• Early movers have advantage in new platforms/formats
• Need to stay ahead of platform changes
• Better to be early than perfect