Fat Pitch Opportunities

Shaan Puri shares his perspective on identifying "fat pitch" opportunities - significant business opportunities that are visible but not yet mainstream. He emphasizes the importance of recognizing patterns in what successful people are discussing before these opportunities become consensus.

Key Points:

  • Pattern Recognition in Opportunities:

    • Listen for ideas mentioned multiple times by credible sources
    • Pay attention when smart people mention opportunities "in passing"
    • Don't wait for mainstream news coverage to validate the opportunity
  • Current Fat Pitch Example: Wounded Unicorns

    • Companies that raised venture capital but won't become billion-dollar businesses
    • Generate revenue ($5-10M) but can't raise next round
    • Can be acquired cheaply because they lack exit options
    • Original founders often prefer to shut down rather than restructure for profitability
  • Signs of a Fat Pitch:

    • Multiple smart people independently mentioning the same opportunity
    • Not yet part of the consensus view
    • Clear evidence of potential (like significant user metrics)
    • Opportunity for arbitrage or value creation
  • Common Mistakes to Avoid:

    • Dismissing strange behavior without understanding it
    • Waiting for mainstream validation
    • Missing opportunities due to initial skepticism
    • Not acting on identified opportunities
  • Action Steps:

    • Identify 2-3 fat pitch opportunities at any given time
    • Research and validate the opportunity
    • Consider ways to capitalize on the opportunity
    • Move quickly before it becomes consensus
  • Real World Example:

    • Character.ai getting 200M visits
    • 33-minute average visit duration
    • Demonstrates massive user engagement despite seeming niche
    • Indicates larger opportunity in AI companionship space
01:10:01 - 01:12:00
Full video: 01:13:33
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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