Blockchain Disrupts ICANN
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A blockchain-based domain registration service that provides truly ownable and uncensorable domain names, challenging ICANN's traditional monopoly over domain name systems.
Key Points:
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Core Product:
- Domain names ending in crypto extensions (like .eth)
- Domains registered and secured on the blockchain
- Users have complete ownership of their namespace
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Key Differentiators:
- Domains cannot be taken away or controlled by central authorities
- Rules cannot be changed arbitrarily
- Ownership is permanent and verifiable on blockchain
- No jurisdiction or rule of law from traditional domain authorities
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Market Opportunity:
- Traditional domain market is a trillion-dollar asset class
- Currently relies on equivalent of IP addresses for navigation
- ICANN represents one of oldest internet monopolies
- Web3 and crypto create opportunity to disrupt this model
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Value Proposition:
- True ownership of digital identity/address
- Immunity from central authority interference
- Permanent rights to namespace
- Part of broader Web3 infrastructure
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Target Market:
- Web3 and crypto users
- Those seeking censorship-resistant domains
- Digital asset owners wanting permanent digital identity
35:36 - 38:15
Full video: 01:04:47SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.