Blockchain Disrupts ICANN

A blockchain-based domain registration service that provides truly ownable and uncensorable domain names, challenging ICANN's traditional monopoly over domain name systems.

Key Points:

  • Core Product:

    • Domain names ending in crypto extensions (like .eth)
    • Domains registered and secured on the blockchain
    • Users have complete ownership of their namespace
  • Key Differentiators:

    • Domains cannot be taken away or controlled by central authorities
    • Rules cannot be changed arbitrarily
    • Ownership is permanent and verifiable on blockchain
    • No jurisdiction or rule of law from traditional domain authorities
  • Market Opportunity:

    • Traditional domain market is a trillion-dollar asset class
    • Currently relies on equivalent of IP addresses for navigation
    • ICANN represents one of oldest internet monopolies
    • Web3 and crypto create opportunity to disrupt this model
  • Value Proposition:

    • True ownership of digital identity/address
    • Immunity from central authority interference
    • Permanent rights to namespace
    • Part of broader Web3 infrastructure
  • Target Market:

    • Web3 and crypto users
    • Those seeking censorship-resistant domains
    • Digital asset owners wanting permanent digital identity
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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