Email Footer Opportunities
Share
A simple but effective way to identify business opportunities by studying the footer/bottom sections of emails and digital communications.
Core Strategy
- Look at the bottom of emails/communications to identify company information
- Study copyright notices and company names in footers
- Use this information to understand market players and opportunities
Why It Works
- Most people ignore or skip over footer sections
- Contains valuable company/brand information
- Reveals parent companies and business relationships
- Shows potential acquisition targets or partnership opportunities
Example Application
- Sam received an email greeting card
- Instead of focusing on content, went straight to footer
- Identified American Greetings as the parent company
- Used this information to understand the business structure
Key Takeaways
- Simple technique that provides business intelligence
- Requires minimal effort but can yield valuable insights
- Helps map out industry relationships and ownership structures
- Can identify potential business opportunities or acquisition targets
Best Practices
- Always scroll to bottom of communications
- Look for copyright notices
- Note company names and relationships
- Use information to build broader market understanding
This framework represents a straightforward but effective approach to gathering business intelligence through careful observation of often-overlooked details in digital communications.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.