Niche Magazine Advertising

Shaan proposes creating niche print publications targeting specific professional groups (like doctors or Shopify store owners), focusing on national advertising revenue rather than local ads. This is inspired by N2 Publishing's success with neighborhood magazines.

Key Points:

• Publication Model:

  • Create physical magazines for specific professional groups
  • Focus on targeted distribution to high-value audiences
  • Content would include relevant industry stories and case studies

• Revenue Strategy:

  • Target national advertisers who want to reach specific professional audiences
  • Example advertisers:
    • Medical publications: Pharmaceutical companies
    • Shopify magazine: eCommerce tools, apps, services
  • Avoid challenging local ad sales model ($500 small business ads)

• Distribution:

  • Send directly to professionals' offices/homes
  • Free distribution to ensure readership
  • Build targeted, valuable subscriber lists

• Advantages Over Digital:

  • Higher potential ad rates for print
  • Physical presence creates more impact
  • Less competition in print space
  • More engaging than email newsletters

• Key Difference from N2:

  • Focus on professional verticals instead of neighborhoods
  • Target national instead of local advertisers
  • Leverage industry-specific content and advertising