AI Campaign Content Testing

The campaign teams are using AI to automate and optimize their fundraising email operations, similar to how businesses use AI for content generation. Instead of relying on junior staffers to write emails, they're using AI to generate and test multiple variations of campaign messages.

Key Points:

• AI Email Generation:

  • Creates multiple versions of fundraising emails daily
  • Generates different variations of the same core themes and messages
  • Replaces manual writing by junior campaign staff

• Content Testing:

  • AB testing different AI-generated versions
  • Tests various approaches:
    • Fear-based messaging (suggesting campaign is losing)
    • Celebrity endorsement variations (like JLo signatures)
    • Different emotional appeals

• Current Implementation:

  • Used primarily for brainstorming and first drafts
  • Focuses on fundraising emails rather than other campaign communications
  • Campaigns are cautious about public association with AI technology

• Adoption Factors:

  • Campaigns are hesitant due to potential backlash
  • Concerns about being associated with "invasive" technology
  • Currently used more for backend operations than public-facing activities

• Future Outlook:

  • Expected to expand in coming election cycles
  • Currently limited by campaign brand image concerns
  • Positioned as efficiency tool rather than manipulation technology