Fitness Certification Platform

TRX built a professional education platform providing certification courses for fitness trainers, coaches, and health professionals. The courses fulfill continuing education requirements while teaching proper use of TRX equipment.

Key Points:

• Core Problem Solved:

  • Without in-person demos, product conversion dropped to 5%
  • Needed to scale product knowledge to drive sales
  • Trainers require continuing education credits to maintain certification

• Course Structure:

  • 8-hour qualification courses
  • Traditionally $295 per course
  • 10 different course offerings
  • All B2B focused
  • Delivered in-person pre-COVID, shifted to Zoom during pandemic

• Target Audience:

  • Personal trainers
  • Coaches
  • Physical therapists
  • Chiropractors
  • Other fitness professionals

• Revenue Model:

  • Pre-COVID: ~30% of revenue from education
  • Temporarily made free during COVID to:
    • Support out-of-work professionals
    • Grow TRX community
    • Build goodwill for post-pandemic business
  • Plan to return to paid model post-pandemic

• Strategic Value:

  • Helps professionals master equipment usage
  • Drives product adoption through education
  • Creates recurring revenue stream
  • Builds strong relationships with B2B customers