Stacked S-Curves Pattern

Business growth follows a pattern of stacked S-curves where companies must continuously find new growth avenues after previous ones plateau.

Core Growth Pattern

• Growth comes as "stacked S-curves" rather than continuous linear growth
• Each S-curve follows a pattern:
  • Figure out what works
  • Take off period of growth
  • Level out/plateau
  • Need to find next growth stage

Skills Development Journey

• Business success requires mastering many small skills over time
• Can't learn everything at once - must build incrementally
• Early fundamental skills include:
  • How to collect payments online
  • Writing effective headlines
  • Building email lists
  • Understanding why certain tactics matter

Growth Strategy Principles

• What works in early stages may not serve you later
• Early tactics that help with cash flow might become unnecessary
• Need to recognize when previous approaches no longer serve the business
• Important to adapt strategies as business matures

Maintaining Focus While Growing

• Having contrast in business activities can help maintain focus
  • Balance digital work with tangible projects
  • "If you work with your mind, rest with your hands"
• Small side projects can be creative outlets that help main business focus
• Better to have one main focus with small side interests than trying to build multiple main things

Growth Execution

• Requires being very hands-on as a leader
• Need to actively work on:
  • Recruiting executives
  • Product development
  • Team management
• Growth often demands more than standard 40-hour weeks
  • Typically requires 50-55 hours per week
  • Must balance with other life commitments