Price Grandfathering Boosts Revenue

A revenue growth strategy focused on using targeted pricing campaigns and necessity-driven marketing innovation to hit specific monthly recurring revenue targets (RTBF - Revenue To Be Found).

Core Strategy Components:

• Revenue-Driven Marketing Innovation:

  • Set specific monthly revenue targets
  • Create strategies based on revenue size needed:
    • Under $1,000: Direct sales and emails
    • Under $3,000: Monthly webinars to free users
    • Under $5,000: Systematic weekly webinars
    • $10,000+: Partner promotions and larger initiatives

• Price Grandfathering Campaign:

  • Raised basic plan from $29 to $39 monthly
  • Offered old price to existing users for one week
  • Generated $20,000 in MRR from single campaign
  • Strategy reused 3-4 times successfully

• Summit Strategy:

  • Gather 15-20 partners for massive joint event
  • Drive thousands of attendees
  • Make one-time offer for product at event end
  • Results scaled from $25,000 MRR (2015) to $130,000 MRR (recent)
  • Latest event: 60,000 signups, 2,000 paying customers

• Key Metrics:

  • 5% conversion rate from free to paid users
  • $900-1,000 customer lifetime value
  • 70-80% goal miss rate, but provided actionable data for improvement

• Growth Channels:

  • Free plan conversions
  • Affiliate/partner promotions
  • Organic growth through powered-by links
  • Limited success with paid acquisition