Pottery Experiment Method
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A famous experiment proving that quantity leads to quality in creative work.
- Split class into two groups - one graded on quality (one perfect pot), other on quantity (many pots)
- Quantity group outperformed - made more pots AND better quality pots
- Why quantity wins:
- More shots on goal and attempts to make something great
- Skill level goes up through repetition
- Removes filter and self-inhibition
- Willing to experiment more widely
- Result - quantity group also had higher measured satisfaction rating
35:06 - 35:59
Full video: 48:40SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.