70/30 Mastermind Structure
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A framework for running effective mastermind/peer groups that balance tactical business advice with emotional support.
Core Structure
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70% of conversation focuses on tactical business discussion
- Specific business challenges and solutions
- Strategic planning and execution
- Operational improvements
- Growth opportunities
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30% focuses on emotional support/"therapy"
- Personal challenges
- Mental health
- Relationship issues
- Work-life balance struggles
Key Benefits
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Creates "safe space" for CEOs to be vulnerable
- Can discuss failures openly
- Share insecurities and doubts
- No judgment environment
- Don't have to maintain "everything is great" facade
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Provides practical value through peer learning
- Learn from others' experiences
- Get specific tactical advice
- See different perspectives
- Build valuable relationships
Implementation Tips
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Have a facilitator guide conversations
- Keeps discussion balanced between tactics/support
- Ensures productive use of time
- Maintains focus and structure
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Foster vulnerability through structure
- Business breakdowns where members share challenges
- SWOT analysis presentations
- Open Q&A periods
- Regular check-ins on personal wellbeing
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Create consistent meeting cadence
- Monthly meetings recommended
- Same group of 8-10 people
- Build trust over time
- Allow relationships to develop naturally
Success Factors
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Right member mix
- Similar business size/stage
- Shared challenges and goals
- Complementary experiences
- Cultural fit between members
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Commitment to confidentiality
- Everything stays in the group
- Creates trust and openness
- Allows for real vulnerability
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Active participation
- Regular attendance
- Honest sharing
- Engaged listening
- Thoughtful feedback
The framework provides structure while allowing enough flexibility for authentic connection and practical business value.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.