Aquifers As Investments
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A wealthy investor identified the growing importance of clean water sources and invested in aquifers, positioning water as the next valuable commodity like oil. The strategy focuses on owning premium water sources that supply major bottled water brands.
Key Points:
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Core Investment Strategy:
- Bought aquifers and springs in West Virginia
- Focused on finding the cleanest, healthiest water sources
- Now supplies water to major bottled water brands
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Market Thesis:
- Water will become increasingly valuable like oil
- People moving away from tap water to bottled/canned water
- Growing demand for premium water sources
- Clean water sources will become strategic assets
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Business Model:
- Own the water source
- License/sell water to bottled water brands
- Capitalize on the shift toward bottled water consumption
This represents a long-term bet on water becoming a premium commodity, driven by concerns about water quality and increasing consumer preference for bottled water over tap water.
07:58 - 08:44
Full video: 43:40SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.