Events Build Revenue Networks
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A simple community building revenue model where you host regular events at bars to build valuable networks and relationships, demonstrated through two examples:
Bar Meetup Examples:
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Reddit Bar Meetups:
- Posted weekly invites on San Francisco subreddit offering first drink free
- Consistently did it for 60 weeks straight
- Built reputation and following despite initial skepticism
- Became known as the friendly guy who buys first drinks
-
Roommate Mixers:
- Hosted weekly at bars in San Francisco
- Negotiated $2 beer deals with bars
- Set $500 weekly budget cap
- Ran consistently for 2 years
- Became "the most popular people" through these events
Key Success Factors:
- Consistency in showing up weekly
- Modest investment ($500/week) for significant social capital
- Clear value proposition (free first drink)
- Built reputation over time through persistence
- Created regular gathering spots for community
The model shows how relatively small consistent investments in community building can create valuable social networks and reputation.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.