Perfect 10 Reference Question

A framework for conducting effective reference checks that uncover honest feedback about candidates, based on Sam Parr and Shaan Puri's experience.

Core Reference Check Strategy

  • Always ask for 3 references initially
  • Use those 3 references to find additional references they worked with
  • Don't just rely on provided references - dig deeper to find others
  • Be respectful of current employment situations when reaching out

Key Questions & Approach

  • Start by asking for a rating out of 10
    • References typically give an 8 or 9
  • Follow up with "How could they be a perfect 10?"
    • This question naturally reveals honest weaknesses
    • People feel more comfortable sharing negatives in this context
    • Helps identify if the weaknesses are acceptable for your role

Using the Feedback

  • Look for patterns in the "bad stuff" that comes up
  • Evaluate if you can work with the identified weaknesses
    • Example: Missing deadlines might be a deal-breaker
    • Some weaknesses may be acceptable for certain roles
  • Use feedback to make informed hiring decisions
  • Don't ignore red flags - they often indicate real issues

Results

  • Helps avoid bad hires by uncovering real concerns
  • Gets past surface-level reference responses
  • Provides actionable insights about candidates
  • More effective than traditional reference questions
19:41 - 21:01
Full video: 48:50
SP

Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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