Startup Equity Split
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A breakdown of how startup equity should be distributed, with insights on common mistakes and best practices for allocating shares between founders, investors, and early employees.
Traditional Equity Distribution Structure
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Initial Founder Split
- Two co-founders typically start 50/50
- After investment dilution, founders end up ~35% each
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Investor Allocation
- Investors typically take 25-30% of company
- This comes from founder dilution during fundraising
-
Employee Option Pool
- Standard pool is 10-15% of company
- Traditional distribution:
- Key employees: 1-3%
- Most employees: Below 1%
Recommended Improvements
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More Generous Employee Equity
- Core team (employees 4-6) should get higher equity
- Target 1-4% range for key early employees
- All core team members should be above 1%
-
Rationale for Higher Employee Equity
- Early employees take similar risks as founders
- They join when success isn't guaranteed
- Current standard is "too founder greedy"
Where to Find the Extra Equity
- Can come from two sources:
- Founder's portion
- Investor's portion
- Requires better negotiation between all parties
Key Principle
- Early employees (4-6) take similar risks as founders and should be compensated accordingly
- More balanced equity distribution leads to better aligned incentives
12:19 - 13:08
Full video: 52:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.