Startup Equity Split

A breakdown of how startup equity should be distributed, with insights on common mistakes and best practices for allocating shares between founders, investors, and early employees.

Traditional Equity Distribution Structure

  • Initial Founder Split

    • Two co-founders typically start 50/50
    • After investment dilution, founders end up ~35% each
  • Investor Allocation

    • Investors typically take 25-30% of company
    • This comes from founder dilution during fundraising
  • Employee Option Pool

    • Standard pool is 10-15% of company
    • Traditional distribution:
      • Key employees: 1-3%
      • Most employees: Below 1%

Recommended Improvements

  • More Generous Employee Equity

    • Core team (employees 4-6) should get higher equity
    • Target 1-4% range for key early employees
    • All core team members should be above 1%
  • Rationale for Higher Employee Equity

    • Early employees take similar risks as founders
    • They join when success isn't guaranteed
    • Current standard is "too founder greedy"

Where to Find the Extra Equity

  • Can come from two sources:
    • Founder's portion
    • Investor's portion
  • Requires better negotiation between all parties

Key Principle

  • Early employees (4-6) take similar risks as founders and should be compensated accordingly
  • More balanced equity distribution leads to better aligned incentives
12:19 - 13:08
Full video: 52:14
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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