Target Top 1% Influencers

A strategy shared by a successful content creator about how to get your first 1000 customers/subscribers by creating content specifically for influential people in your niche.

Core Strategy

  • Create content that top 1% influencers in your niche will love and share
  • Focus on providing value/services these influencers specifically need
  • Let them naturally share and endorse your content to drive initial growth
  • This drives growth of the right audience immediately

Example Implementation

  • Identified that influential accounts needed:

    • Quick data visualizations
    • Clean, well-formatted transcripts
    • Charts and visual content
  • Created content specifically serving these needs:

    • Live transcribed important speeches/talks
    • Cleaned and formatted transcripts professionally
    • Was first to post this valuable content

Results

  • Top accounts would retweet and share the content
  • Led to first 10,000 subscribers
  • After reaching 10,000, growth accelerated naturally because:
    • People psychologically prefer to follow accounts with larger followings
    • Created social proof and momentum
    • Established credibility in the space

Key Principles

  • Don't try to grow audience just for sake of growing
  • Audience should be byproduct of providing real value
  • Focus on serving specific needs of influential people
  • Let organic sharing drive initial growth
  • Build foundation before focusing on broader audience

This approach focuses on quality over quantity initially, targeting specific influential users rather than trying to appeal to everyone at once.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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