Target Top 1% Influencers
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A strategy shared by a successful content creator about how to get your first 1000 customers/subscribers by creating content specifically for influential people in your niche.
Core Strategy
- Create content that top 1% influencers in your niche will love and share
- Focus on providing value/services these influencers specifically need
- Let them naturally share and endorse your content to drive initial growth
- This drives growth of the right audience immediately
Example Implementation
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Identified that influential accounts needed:
- Quick data visualizations
- Clean, well-formatted transcripts
- Charts and visual content
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Created content specifically serving these needs:
- Live transcribed important speeches/talks
- Cleaned and formatted transcripts professionally
- Was first to post this valuable content
Results
- Top accounts would retweet and share the content
- Led to first 10,000 subscribers
- After reaching 10,000, growth accelerated naturally because:
- People psychologically prefer to follow accounts with larger followings
- Created social proof and momentum
- Established credibility in the space
Key Principles
- Don't try to grow audience just for sake of growing
- Audience should be byproduct of providing real value
- Focus on serving specific needs of influential people
- Let organic sharing drive initial growth
- Build foundation before focusing on broader audience
This approach focuses on quality over quantity initially, targeting specific influential users rather than trying to appeal to everyone at once.
24:01 - 28:07
Full video: 01:10:01SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.