Prime Hydration's Creator Revenue

Reed Duchscher shares the story of how Prime Hydration, a partnership between Logan Paul and KSI, became a massive success.

"Prime is a hydration drink started by Logan Paul and KSI, who is based out of the UK and probably the most popular creator to ever come out of that region. They very notably boxed against each other multiple times and were enemies. The story was them coming together to start this business.

The company they partnered with actually made an energy drink called Alani Nu. The founders of Alani Nu created this drink called Prime, and Logan Paul and KSI came in really just as the marketing engine. They don't do anything operationally for the business - they really just market it.

It became like a clout piece to hold a bottle of Prime. These 10-12-13 year old kids have to have it, they have to drink it. We've seen articles about people saying the FDA needs to regulate this business because it has too much caffeine in the energy drink.

The company has grown an incredible amount. I think they did $45 million in revenue in January of this year, and that was the last thing I've seen them say publicly about the business."