LinkedIn Content Arbitrage

A strategy to leverage LinkedIn's less competitive content environment by repurposing successful Twitter content. The approach takes advantage of LinkedIn's more receptive audience and lower content quality standards to achieve higher engagement.

Key Points:

• Content Strategy:

  • Take successful tweets and repost them on LinkedIn
  • No need to create original content - just remix existing high-performing content
  • Content that fights for attention on Twitter becomes standout content on LinkedIn

• Why It Works:

  • LinkedIn has a "boring content farm" environment
  • Users are more receptive to basic business content
  • Less competition compared to Twitter's "professional tweeters"
  • Content that's common on Twitter appears fresh and innovative on LinkedIn

• Results Mentioned:

  • Getting strong engagement ("people on LinkedIn are loving it")
  • Added approximately 1,000 followers in a week
  • Receiving comments like "wow incredible content" and "what a stimulating conversation"

• Implementation:

  • Hired a "content remixer" named Brandon
  • Brandon takes old successful tweets and reposts them on LinkedIn
  • Described as bringing a "habanero pepper" or "ghost pepper" level content to LinkedIn's milder environment