What-Why-So What Framework

A communication framework used by Emmett Shear (Twitch CEO) to structure updates and proposals in a clear, actionable way.

Core Framework Structure

• What

  • State what happened or what is being proposed
  • Focus on clear, factual information
  • Present the core situation or idea

• Why

  • Explain the reasoning or context
  • Provide background on why this matters
  • Share the motivation behind decisions or proposals

• So What

  • Outline next steps or actions needed
  • Clarify what you need from others
  • Define clear outcomes or expectations

Implementation Tips

• Use this format to organize written updates
• Start with a blank page and fill in these three sections
• Removes wasted energy trying to structure communications
• Helps tighten up messaging and make it more actionable
• Can be used for both planning and status updates

When to Use

• Writing status updates to leadership
• Planning new initiatives
• Proposing changes or new ideas
• Reporting on outcomes
• Any situation requiring clear communication of plans or results

Benefits

• Creates clarity in communication
• Ensures actionable outcomes
• Removes unnecessary fluff
• Makes writing easier by providing a clear structure
• Helps readers quickly understand key points and required actions