Creative Events Beat Conferences

Shaan Puri shares his perspective on networking events and conferences, explaining why traditional formats feel uncomfortable and how he created an alternative approach that worked better for genuine connection.

• Traditional Conference Problems:

  • Gets "pit in stomach" when attending formal events
  • Acknowledges they're beneficial for meeting people
  • Dislikes standard format and structure

• Alternative Approach Created:

  • Used basketball as the core activity and icebreaker
  • Combined physical activity during day with conversations at night
  • Created natural, unforced networking environment

• Success Indicators:

  • Even with injury (torn knee) in first hour, still enjoyed the event
  • Attracted high-profile attendees (billionaires, founders)
  • Created environment where people could be authentic

• Event Structure Benefits:

  • Living together under one roof
  • Shared activities (basketball, sauna, Walmart trips)
  • Extended time together (48+ hours) allows for deeper connections

• Key Philosophy:

  • Instead of complaining about traditional formats, created something enjoyable
  • Used personal interests (basketball) as foundation
  • Focused on creating natural interactions rather than forced networking

The approach demonstrates that effective networking doesn't require formal structure, but rather can emerge from shared experiences and genuine activities that people enjoy.