Comparison Site Referrals

Kendall built comparison tools for competing services (like Lyft vs Uber) and monetized through referral programs, leading to unlimited ride credits and significant passive income.

Key Points:

• Initial Project: Fair Estimate

  • Created a comparison tool for Lyft vs Uber prices
  • Users input destination to see price differences between services
  • Simple website with a "/" extension for different verticals

• Monetization Strategy

  • Added referral codes for both services
  • When users signed up through the site, earned referral credits
  • Shared referral benefits with friends on rotation
    • Friends would use it until they had enough credits
    • Then rotate to next friend

• Results & Benefits

  • Generated unlimited Uber and Lyft credits for years
  • Sustainable passive income through referrals
  • Platform could be extended to other services

• Key Learning

  • Programs eventually catch on and limit benefits
  • Need to maximize value while programs are active
  • Can be replicated across different services/industries

Note: This business idea showcases how to create value by simplifying comparison shopping while monetizing through existing referral programs.