Personal Trainer Program Expansion

Shaan proposes scaling up his personal trainer's business by creating a structured 90-day fitness program, similar to P90X or 75 Hard, based on their successful training relationship. The idea leverages his trainer's expertise and Shaan's business/marketing knowledge to reach a broader audience.

Key Points:

• Program Structure:

  • 90-day commitment-based program
  • Based on proven methods used with existing clients
  • Focus on reasonable, achievable commitments (like Shaan's initial 30-day, 1-hour daily commitment)

• Business Model:

  • Trainer (JA) remains the primary operator/owner
  • Shaan provides:
    • Seed funding
    • Marketing support
    • Personal testimonial/before-after results
    • Business guidance
    • Platform for promotion

• Initial Testing/Validation:

  • Already proven with family members
    • Currently training Shaan's sister, mom, sister's kids, sister-in-law
  • Plan to use Shaan's transformation photos as initial marketing
  • Start with existing network before broader launch

• Launch Strategy:

  • Begin with before/after photo reveal
  • Open program to wider audience
  • Focus on creating transformational results like existing clients

• Timeline:

  • Several months away from launch
  • Currently in development phase
  • Waiting for Shaan's transformation results for marketing