Celebrity Product Extensions
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Sam discusses how celebrities can leverage their fame to build successful businesses, with alcohol being highlighted as the most profitable venture. The key is choosing products that align with the celebrity's brand and have strong profit margins.
Key Business Models:
-
Alcohol Brands:
- Best overall model according to Sam
- Can charge $50/bottle with repeat purchases
- Examples:
- Conor McGregor's Proper 12 (~$100M exit)
- George Clooney's Casamigos ($1B exit)
- Sammy Hagar's tequila brand ($80M exit)
-
Apparel/Beauty:
- Kate Hudson's Fabletics ($500M revenue in 2020)
- Rihanna's Fenty brand
- Jessica Alba's Honest Company ($1B+ market cap, her stake ~$130M)
-
Entertainment Venues:
- Hotels/Casinos
- Amusement Parks
- Example: Dollywood by Dolly Parton
Proposed New Opportunity:
- Fitness-Focused Hotels:
- Partner with athletes like Lance Armstrong or Michael Phelps
- Include branded fitness amenities (pools, cycling facilities)
- Potential for sustained revenue over 50+ years
The key success factor is alignment between the celebrity's personal brand and the product category (e.g., Sam Harris with meditation app vs. skincare wouldn't work).
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.