Triple Whale $75K Windfall
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Shaan tells a story about how a simple investment in an e-commerce analytics tool called Triple Whale yielded massive returns.
"I met these two 22-year-old Jewish guys who made this mobile way to manage your storefront for any ecom brand. I used it and thought 'this is great.' I invested $75,000 through my fund at a $5 million valuation.
The company is now worth hundreds of millions of dollars. On a $5 million valuation entry, we're up 40-50x. Take $75,000 and multiply by 40x, that's $3 million. Of course it's the fund so my carry is 20%, but it's also not done. If this becomes a $2 billion company, it could be worth even more.
What's interesting is I've made more money investing in e-commerce SaaS tools than I've made from my actual store, and the store took all of my time. These investments took one hour of emails back and forth. However, had I not done the e-commerce thing, I would have never understood the value of these tools or been able to see them early or been able to say 'hey let me in and I'll introduce you to a hundred other people that have stores because I'm in that network now.'"
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.