Industry-Specific Word Games

Dharmesh discusses creating a marketing and sales focused version of his successful word game Wordplay, targeting industry professionals with specialized vocabulary and potential sponsorship opportunities.

Key Points:

• Core Concept:

  • Create a word game specifically using marketing and sales terminology
  • Based on existing Wordplay game mechanics
  • Players guess industry-specific terms (e.g., martech companies)

• Monetization Strategy:

  • Secure sponsorships from industry companies
  • Target marketing/sales professionals and companies
  • Leverage existing game mechanics that proved successful with Wordplay

• Market Validation from Original Wordplay:

  • 45 million games played
  • 9.5 million users
  • 2-3,000 concurrent players
  • Average user session increased from 4 to 14 minutes
  • Demonstrated monthly revenue potential ($90k/month through ads)

• Distribution Advantages:

  • Leverage existing professional network
  • Use established marketing channels (LinkedIn, Twitter, blog)
  • Target specific industry communities

The concept builds on proven game mechanics while narrowing focus to a professional niche, creating targeted value for both users and potential sponsors in the marketing/sales space.